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The Alexa effect: Mulberry celebrates its 40th birthday by quadrupling its profits

The Alexa effect: Mulberry celebrates its 40th birthday by quadrupling its profits By Updated: 08:33 GMT, 17 June 2011 High-profile handbags helped the British fashion brand Mulberry almost quadruple its profits last year. The Alexa satchel, named after presenter Alexa Chung, was at the forefront of the boom as shoppers ignored the economic downturn. After…